Uniquely charcoal mellowed, Jack Daniel’s is like no other whiskey. Its popularity can be attributed to its exceptionally consistent quality and taste – buttery corn and vanilla in the mouth with banana, cinnamon and caramel through the finish. Recently ranked the 2nd most powerful whiskey brand in the world and currently the largest selling premium whiskey, Jack Daniel’s has come a long way since winning its first Gold Medal at the World Fair in Mississippi in 1904.